Toys and Games

Mr. Toy designs... TOYS!!! In addition to designing the packaging for these University Games products, I also had the really exciting opportunity to design the game boards and work out the game play with the product manager. Does anyone remember ColorForms? ColorForms was a repositionable sticker that you could use over and over on a [...]

How do you rebrand a line of toys that's already been very successful without losing the audience? For Discovery Toys, a direct marketing toy company, the line of toys aimed at the 3 months–3 years market segment was very successful. However, the packaging was very inconsistent up to that point. Yes, the solution would definitely [...]