Building excitement and energy for your brand always begins from the inside. Your people are your brand ambassadors. When they're excited to be at your company, they communicate that to everyone they come in contact with. So you have to keep your employees engaged and enthusiastic. CSAA Insurance Group does that by supporting their [...]
McCutcheon Construction
kerntoy@comcast.net2021-01-30T10:04:09-08:00A commitment to quality is more than just marketing words with McCutcheon Construction. "Paint the back of the fence because you'll know it." The saying, attributed to Steve Jobs' dad, is an object lesson about doing complete work and having pride in craft. McCutcheon Construction has a reputation of doing the best design and [...]
Automated Environments
kerntoy@comcast.net2021-01-30T10:14:30-08:00Changing the company name was a chance to rebrand and make the new logo more thoughtful. Automated Environments changed its name from Automated Electric. It's a small change, but it reflects how the company grew from being electricians to designing and installing complete automated systems for homes and businesses. Think automated lighting, shades, security [...]
San Francisco AIDS Foundation
kerntoy@comcast.net2020-06-12T09:57:52-07:00"What could we give to the ladies of the M-t-F transgender community that could be carried around easily; be fun, beautiful and functional; provide important health information; and be produced inexpensively?" No small order... Well, for the San Francisco AIDS Foundation, I suggested creating an expanding fan. It could have several panels and be held [...]

Madison Young: Performance Artist (nsfw)
kerntoy@comcast.net2021-01-30T10:17:47-08:00Walk a mile in my 6-inch stiletto heels! Madison Young's one woman show, Reveal All Fear Nothing, is a 90 minute exploration of her experiences in the porn industry. She covers topics such as what performers get paid for a scene, gender pay equity, and what drives her. Reveal: she supports local artists and [...]

Annie Sprinkle & Beth Stephens: Performance Artists
kerntoy@comcast.net2021-01-27T12:35:00-08:00What if we related to the earth as our lover and not as our mother? That's the basic premise of ecosexual activists Annie Sprinkle and Beth Stephens. Just think about how that changes our relationship to the earth, from parent/child to loving partner. This experimental ecosexual performance with a summer camp theme explores that [...]