Building excitement and energy for your brand always begins from the inside. Your people are your brand ambassadors. When they're excited to be at your company, they communicate that to everyone they come in contact with. So you have to keep your employees engaged and enthusiastic. CSAA Insurance Group does that by supporting their [...]
McCutcheon Construction
kerntoy@comcast.net2021-01-30T10:04:09-08:00A commitment to quality is more than just marketing words with McCutcheon Construction. "Paint the back of the fence because you'll know it." The saying, attributed to Steve Jobs' dad, is an object lesson about doing complete work and having pride in craft. McCutcheon Construction has a reputation of doing the best design and [...]
Autodesk
kerntoy@comcast.net2021-01-30T10:04:58-08:00Yes, working for this software company really IS as fun as people think! For a designer, Autodesk was a golden opportunity to do lots and lots of great work. The people were terrific to work with. Management was brilliant and totally supportive. We worked with every department. The size and scope of projects that [...]

Lowell Class of 81 Reunion Committee
kerntoy@comcast.net2021-01-30T10:11:41-08:00Some of us would rather forget our high school experiences, letting them fade into oblivion, but not me, I have some fond memories of my time there. So when the Lowell Class of 1981's 20th Reunion event came up, I wanted to design something with humor and nostalgia for the event.Humor and nostalgia are very [...]

Annie Sprinkle & Beth Stephens: Performance Artists
kerntoy@comcast.net2021-01-27T12:35:00-08:00What if we related to the earth as our lover and not as our mother? That's the basic premise of ecosexual activists Annie Sprinkle and Beth Stephens. Just think about how that changes our relationship to the earth, from parent/child to loving partner. This experimental ecosexual performance with a summer camp theme explores that [...]