Building excitement and energy for your brand always begins from the inside. Your people are your brand ambassadors. When they're excited to be at your company, they communicate that to everyone they come in contact with. So you have to keep your employees engaged and enthusiastic. CSAA Insurance Group does that by supporting their [...]
McCutcheon Construction
kerntoy@comcast.net2021-01-30T10:04:09-08:00A commitment to quality is more than just marketing words with McCutcheon Construction. "Paint the back of the fence because you'll know it." The saying, attributed to Steve Jobs' dad, is an object lesson about doing complete work and having pride in craft. McCutcheon Construction has a reputation of doing the best design and [...]
Alterpop
kerntoy@comcast.net2021-01-29T15:51:34-08:00"Kern, you're like an automatic profit center. When you work on a project, we always make money." That's one of my funniest memories of working with Alterpop. One day, the bookkeeper said that to me in passing and I still remember it to this day. Alterpop is an award winning design agency run by [...]
Automated Environments
kerntoy@comcast.net2021-01-30T10:14:30-08:00Changing the company name was a chance to rebrand and make the new logo more thoughtful. Automated Environments changed its name from Automated Electric. It's a small change, but it reflects how the company grew from being electricians to designing and installing complete automated systems for homes and businesses. Think automated lighting, shades, security [...]
East Bay SPCA
kerntoy@comcast.net2021-01-27T09:43:48-08:00Donor recognition creates opportunities for... more donations! The East Bay SPCA is a non-profit animal rescue, shelter and veterinary clinic. They have facilities in Oakland and Dublin. As a non-profit, they rely on donations for a large part of their operating budget. They have fund raising events and regular solicitations, as well as reaching [...]