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"How do we raise $500,000 to help rebuild the Lowell Library? Oh, and by the way, we've never done anything this massive before..." Actually TBH, $500,000 is not a large amount when it comes to capital campaigns. But the Lowell Alumni Association hadn't fund-raised at that scale before, so they asked for my expertise [...]

Building excitement and energy for your brand always begins from the inside. Your people are your brand ambassadors. When they're excited to be at your company, they communicate that to everyone they come in contact with. So you have to keep your employees engaged and enthusiastic. CSAA Insurance Group does that by supporting their [...]

A commitment to quality is more than just marketing words with McCutcheon Construction. "Paint the back of the fence because you'll know it." The saying, attributed to Steve Jobs' dad, is an object lesson about doing complete work and having pride in craft. McCutcheon Construction has a reputation of doing the best design and [...]

Yes, working for this software company really IS as fun as people think! For a designer, Autodesk was a golden opportunity to do lots and lots of great work. The people were terrific to work with. Management was brilliant and totally supportive. We worked with every department. The size and scope of projects that [...]

"Kern, you're like an automatic profit center. When you work on a project, we always make money." That's one of my funniest memories of working with Alterpop. One day, the bookkeeper said that to me in passing and I still remember it to this day. Alterpop is an award winning design agency run by [...]

Even a very successful business networking group needs great branding. Branding that's done really well is like a bespoke suit. It's made only for you and fits you perfectly. And when you're wearing an outfit that's tailor made for you, you're brimming with confidence, ready to land that account or go on that date. [...]

Changing the company name was a chance to rebrand and make the new logo more thoughtful. Automated Environments changed its name from Automated Electric. It's a small change, but it reflects how the company grew from being electricians to designing and installing complete automated systems for homes and businesses. Think automated lighting, shades, security [...]

How do you design a set of trade show banners that can be used individually or together as a group? Embarcadero Technologies, a database software company, wanted some trade show banners that they could use in a couple of different ways. They wanted a simple single banner that could be used by itself behind a [...]