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"How do we raise $500,000 to help rebuild the Lowell Library? Oh, and by the way, we've never done anything this massive before..." Actually TBH, $500,000 isn't a large amount when it comes to capital campaigns, but the Lowell Alumni Association hadn't fund-raised at that scale before, so being a good alumnus, I happily [...]

"We need to update our brand and brand materials. While you're at it, it would be great to get a style guide so that everything looks consistent. And, can you design a brochure too? Oh, also a presentation folder to hold everything. And, of course, our show announcements and gallery artist cards." Why yes, [...]

Building excitement and energy for your brand always begins from the inside. Your people are your brand ambassadors. When they're excited to be at your company, they communicate that to everyone they come in contact with. So you have to keep your employees engaged and enthusiastic. CSAA Insurance Group does that by supporting their [...]

A commitment to quality is more than just marketing words with McCutcheon Construction. "Paint the back of the fence because you'll know it." The saying, attributed to Steve Jobs' dad, is an object lesson about doing complete work and having pride in craft. McCutcheon Construction has a reputation of doing the best design and [...]

"Kern, you're like an automatic profit center. When you work on a project, we always make money." That's one of my funniest memories of working with Alterpop. One day, the bookkeeper said that to me in passing and I still remember it to this day. Alterpop is an award winning design agency run by [...]

Designing for the Asian Art Museum of San Francisco was a highlight for me. Most people don't know this, but the Asian Art Museum of San Francisco has one of the largest collections of Asian art in the world. They only show about 7-10% of the entire collection though. That's primarily due to limited [...]

Walk a mile in my 6-inch stiletto heels! Madison Young's one woman show, Reveal All Fear Nothing, is a 90 minute exploration of her experiences in the porn industry. She covers topics such as what performers get paid for a scene, gender pay equity, and what drives her. Reveal: she supports local artists and [...]