Brochure

"How do we raise $500,000 to help rebuild the Lowell Library? Oh, and by the way, we've never done anything this massive before..." Actually TBH, $500,000 is not a large amount when it comes to capital campaigns. But the Lowell Alumni Association hadn't fund-raised at that scale before, so they asked for my expertise [...]

"We need to update our brand and brand materials. While you're at it, it would be great to get a style guide so that everything looks consistent. And, can you design a brochure too? Oh, also a presentation folder to hold everything. And, of course, our show announcements and gallery artist cards." Why yes, [...]

A commitment to quality is more than just marketing words with McCutcheon Construction. "Paint the back of the fence because you'll know it." The saying, attributed to Steve Jobs' dad, is an object lesson about doing complete work and having pride in craft. McCutcheon Construction has a reputation of doing the best design and [...]

Working with top professionals makes design so much better. David Duncan Livingston is one of the best architectural photographers in the Bay Area. His work regularly appears in all the top local and national architectural and home publications. He's won many awards for his work and he's published many books on beautiful homes and [...]

Some of us would rather forget our high school experiences, letting them fade into oblivion, but not me, I have some fond memories of my time there. So when the Lowell Class of 1981's 20th Reunion event came up, I wanted to design something with humor and nostalgia for the event.Humor and nostalgia are very [...]

I LOVE WORKING FOR FRIENDS! It's really that simple. I get to help out people whom I respect, admire and enjoy working with. I've known Melanie for almost 20 years since we were both graphic design professors at CCA. In the last few years, Melanie Doherty Design has hired me to help out with [...]

Can you design a brochure about a topic that is totally theoretical??? Sure... how am I going to do that??? I worked with Goodby, Silverstein & Partners to produce this brochure for MTV EngineRoom. MTV wanted to use their EngineRoom channel to teach high school students about different career paths. This particular one was about [...]

What does it mean to create space for people? For Laura Martin Bovard Interiors, it means using interior design to give people an opportunity to become the best versions of themselves. When your home environment is restful and re-energizing, you can focus on the things that really matter. Designing a showcase brochure for Laura Martin [...]

Even a very successful business networking group needs great branding. Branding that's done really well is like a bespoke suit. It's made only for you and fits you perfectly. And when you're wearing an outfit that's tailor made for you, you're brimming with confidence, ready to land that account or go on that date. [...]

When the information is very complex, the design should be very simple. I've been working with the Department of Agriculture and Natural Resources at UC Davis since the late 90's designing books and publications. The books are manuals for growing, harvesting, pest control, vineyards... all things agricultural. The information is very technical with lots of [...]

Rebranding one of San Francisco's premiere home care services means identifying the real users and marketing to that audience. Who's the real audience for senior home care services? Is it the seniors using the service? Their children? Their partners? For anyone who understands marketing, the adult children and partners are the real audience. Because [...]

How do you design a furniture catalog that shows off a new lineup of wood finishes and textures? Of course, you start with beautiful photography. Luckily, Brownstone Furniture had David Duncan Livingston shoot all the images, so I knew the photography would be fantastic from the beginning. The front section shows the furniture in [...]