Web Design

A rebrand raises the business profile of a bespoke Android device manufacturer. When your company is ready to pitch new prospects, but your corporate image looks like it was designed in a crappy paint program, you've got a presentation problem. It's like going on a first date wearing a raggety t-shirt, cargo shorts, flip-flops [...]

"How do we raise $500,000 to help rebuild the Lowell Library? Oh, and by the way, we've never done anything this massive before..." Actually TBH, $500,000 isn't a large amount when it comes to capital campaigns, but the Lowell Alumni Association hadn't fund-raised at that scale before, so being a good alumnus, I happily [...]

"Kern, you're like an automatic profit center. When you work on a project, we always make money." That's one of my funniest memories of working with Alterpop. One day, the bookkeeper said that to me in passing and I still remember it to this day. Alterpop is an award winning design agency run by [...]

Designing a showcase portfolio website for a designer friend, whom I deeply admire and respect, is both rewarding and terrifying. As a very young designer, I interned for Sandra McHenry when she worked at Pentagram. She was always very supportive but she also took every opportunity to torment me... in a fun way, of course. [...]

Changing the company name was a chance to rebrand and make the new logo more thoughtful. Automated Environments changed its name from Automated Electric. It's a small change, but it reflects how the company grew from being electricians to designing and installing complete automated systems for homes and businesses. Think automated lighting, shades, security [...]