Publication Design

Building excitement and energy for your brand always begins from the inside. Your people are your brand ambassadors. When they're excited to be at your company, they communicate that to everyone they come in contact with. So you have to keep your employees engaged and enthusiastic. CSAA Insurance Group does that by supporting their [...]

A commitment to quality is more than just marketing words with McCutcheon Construction. "Paint the back of the fence because you'll know it." The saying, attributed to Steve Jobs' dad, is an object lesson about doing complete work and having pride in craft. McCutcheon Construction has a reputation of doing the best design and [...]

"Kern, you're like an automatic profit center. When you work on a project, we always make money." That's one of my funniest memories of working with Alterpop. One day, the bookkeeper said that to me in passing and I still remember it to this day. Alterpop is an award winning design agency run by [...]

Working with top professionals makes design so much better. David Duncan Livingston is one of the best architectural photographers in the Bay Area. His work regularly appears in all the top local and national architectural and home publications. He's won many awards for his work and he's published many books on beautiful homes and [...]

Designing for the Asian Art Museum of San Francisco was a highlight for me. Most people don't know this, but the Asian Art Museum of San Francisco has one of the largest collections of Asian art in the world. They only show about 7-10% of the entire collection though. That's primarily due to limited [...]

I LOVE WORKING FOR FRIENDS! It's really that simple. I get to help out people whom I respect, admire and enjoy working with. I've known Melanie for almost 20 years since we were both graphic design professors at CCA. In the last few years, Melanie Doherty Design has hired me to help out with [...]

When the information is very complex, the design should be very simple. I've been working with the Department of Agriculture and Natural Resources at UC Davis since the late 90's designing books and publications. The books are manuals for growing, harvesting, pest control, vineyards... all things agricultural. The information is very technical with lots of [...]