New Branding

What the hell is an SMB??? I had the same question myself. As it turns out, I just found out that it means Small and Medium-sized Businesses. If you're just finding that out too, no worries, we can pretend that we both knew it all along ;-) Or if you don't care and you [...]

"How do we raise $500,000 to help rebuild the Lowell Library? Oh, and by the way, we've never done anything this massive before..." Actually TBH, $500,000 is not a large amount when it comes to capital campaigns. But the Lowell Alumni Association hadn't fund-raised at that scale before, so they asked for my expertise [...]

"Kern, you're like an automatic profit center. When you work on a project, we always make money." That's one of my funniest memories of working with Alterpop. One day, the bookkeeper said that to me in passing and I still remember it to this day. Alterpop is an award winning design agency run by [...]

What does it mean to create space for people? For Laura Martin Bovard Interiors, it means using interior design to give people an opportunity to become the best versions of themselves. When your home environment is restful and re-energizing, you can focus on the things that really matter. Designing a showcase brochure for Laura Martin [...]

Even a very successful business networking group needs great branding. Branding that's done really well is like a bespoke suit. It's made only for you and fits you perfectly. And when you're wearing an outfit that's tailor made for you, you're brimming with confidence, ready to land that account or go on that date. [...]