Digital Media

A rebrand raises the business profile of a bespoke Android device manufacturer. When your company is ready to pitch new prospects, but your corporate image looks like it was designed in a crappy paint program, you've got a presentation problem. It's like going on a first date wearing a raggety t-shirt, cargo shorts, flip-flops [...]

"How do we raise $500,000 to help rebuild the Lowell Library? Oh, and by the way, we've never done anything this massive before..." Actually TBH, $500,000 is not a large amount when it comes to capital campaigns. But the Lowell Alumni Association hadn't fund-raised at that scale before, so they asked for my expertise [...]

Building excitement and energy for your brand always begins from the inside. Your people are your brand ambassadors. When they're excited to be at your company, they communicate that to everyone they come in contact with. So you have to keep your employees engaged and enthusiastic. CSAA Insurance Group does that by supporting their [...]

A commitment to quality is more than just marketing words with McCutcheon Construction. "Paint the back of the fence because you'll know it." The saying, attributed to Steve Jobs' dad, is an object lesson about doing complete work and having pride in craft. McCutcheon Construction has a reputation of doing the best design and [...]

"Kern, you're like an automatic profit center. When you work on a project, we always make money." That's one of my funniest memories of working with Alterpop. One day, the bookkeeper said that to me in passing and I still remember it to this day. Alterpop is an award winning design agency run by [...]

Designing a showcase portfolio website for a designer friend, whom I deeply admire and respect, is both rewarding and terrifying. As a very young designer, I interned for Sandra McHenry when she worked at Pentagram. She was always very supportive but she also took every opportunity to torment me... in a fun way, of course. [...]

Even a very successful business networking group needs great branding. Branding that's done really well is like a bespoke suit. It's made only for you and fits you perfectly. And when you're wearing an outfit that's tailor made for you, you're brimming with confidence, ready to land that account or go on that date. [...]

Walk a mile in my 6-inch stiletto heels! Madison Young's one woman show, Reveal All Fear Nothing, is a 90 minute exploration of her experiences in the porn industry. She covers topics such as what performers get paid for a scene, gender pay equity, and what drives her. Reveal: she supports local artists and [...]

What if we related to the earth as our lover and not as our mother? That's the basic premise of ecosexual activists Annie Sprinkle and Beth Stephens. Just think about how that changes our relationship to the earth, from parent/child to loving partner. This experimental ecosexual performance with a summer camp theme explores that [...]