Branding

Lowell Library Capital Campaign

2023-07-26T11:30:49-07:00

"How do we raise $500,000 to help rebuild the Lowell Library? Oh, and by the way, we've never done anything this massive before..." Actually TBH, $500,000 isn't a large amount when it comes to capital campaigns, but the Lowell Alumni Association hadn't fund-raised at that scale before, so being a good alumnus, I happily [...]

SLATE Contemporary Gallery + Art Consulting

2021-01-26T15:30:38-08:00

"We need to update our brand and brand materials. While you're at it, it would be great to get a style guide so that everything looks consistent. And, can you design a brochure too? Oh, also a presentation folder to hold everything. And, of course, our show announcements and gallery artist cards." Why yes, [...]

CSAA Insurance Group

2023-07-26T11:36:27-07:00

Building excitement and energy for your brand always begins from the inside. Your people are your brand ambassadors. When they're excited to be at your company, they communicate that to everyone they come in contact with. So you have to keep your employees engaged and enthusiastic. CSAA Insurance Group does that by supporting their [...]

McCutcheon Construction

2021-01-30T10:04:09-08:00

A commitment to quality is more than just marketing words with McCutcheon Construction. "Paint the back of the fence because you'll know it." The saying, attributed to Steve Jobs' dad, is an object lesson about doing complete work and having pride in craft. McCutcheon Construction has a reputation of doing the best design and [...]

Automated Environments

2021-01-30T10:14:30-08:00

Changing the company name was a chance to rebrand and make the new logo more thoughtful. Automated Environments changed its name from Automated Electric. It's a small change, but it reflects how the company grew from being electricians to designing and installing complete automated systems for homes and businesses. Think automated lighting, shades, security [...]

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