Lowell Library Capital Campaign

2021-01-30T09:47:51-08:00

"How do we raise $500,000 to help rebuild the Lowell Library? Oh, and by the way, we've never done anything this massive before..." Actually TBH, $500,000 is not a large amount when it comes to capital campaigns. But the Lowell Alumni Association hadn't fund-raised at that scale before, so they asked for my expertise [...]

SLATE Contemporary Gallery + Art Consulting

2021-01-26T15:30:38-08:00

"We need to update our brand and brand materials. While you're at it, it would be great to get a style guide so that everything looks consistent. And, can you design a brochure too? Oh, also a presentation folder to hold everything. And, of course, our show announcements and gallery artist cards." Why yes, [...]

Business Growth Network, A Chapter of BNI

2021-01-27T13:49:03-08:00

Even a very successful business networking group needs great branding. Branding that's done really well is like a bespoke suit. It's made only for you and fits you perfectly. And when you're wearing an outfit that's tailor made for you, you're brimming with confidence, ready to land that account or go on that date. [...]

Automated Environments

2021-01-30T10:14:30-08:00

Changing the company name was a chance to rebrand and make the new logo more thoughtful. Automated Environments changed its name from Automated Electric. It's a small change, but it reflects how the company grew from being electricians to designing and installing complete automated systems for homes and businesses. Think automated lighting, shades, security [...]

Reliable Caregivers

2021-01-28T12:00:37-08:00

Rebranding one of San Francisco's premiere home care services means identifying the real users and marketing to that audience. Who's the real audience for senior home care services? Is it the seniors using the service? Their children? Their partners? For anyone who understands marketing, the adult children and partners are the real audience. Because [...]

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