A rebrand raises the business profile of a bespoke Android device manufacturer. When your company is ready to pitch new prospects, but your corporate image looks like it was designed in a crappy paint program, you've got a presentation problem. It's like going on a first date wearing a raggety t-shirt, cargo shorts, flip-flops [...]
CSAA Insurance Group
kerntoy@comcast.net2021-02-07T10:32:43-08:00Building excitement and energy for your brand always begins from the inside. Your people are your brand ambassadors. When they're excited to be at your company, they communicate that to everyone they come in contact with. So you have to keep your employees engaged and enthusiastic. CSAA Insurance Group does that by supporting their [...]
McCutcheon Construction
kerntoy@comcast.net2021-01-30T10:04:09-08:00A commitment to quality is more than just marketing words with McCutcheon Construction. "Paint the back of the fence because you'll know it." The saying, attributed to Steve Jobs' dad, is an object lesson about doing complete work and having pride in craft. McCutcheon Construction has a reputation of doing the best design and [...]
Autodesk
kerntoy@comcast.net2021-01-30T10:04:58-08:00Yes, working for this software company really IS as fun as people think! For a designer, Autodesk was a golden opportunity to do lots and lots of great work. The people were terrific to work with. Management was brilliant and totally supportive. We worked with every department. The size and scope of projects that [...]
University Games
kerntoy@comcast.net2020-06-12T08:33:10-07:00Mr. Toy designs... TOYS!!! In addition to designing the packaging for these University Games products, I also had the really exciting opportunity to design the game boards and work out the game play with the product manager. Does anyone remember ColorForms? ColorForms was a repositionable sticker that you could use over and over on a [...]
Embarcadero Technologies
kerntoy@comcast.net2020-06-11T09:48:39-07:00How do you design a set of trade show banners that can be used individually or together as a group? Embarcadero Technologies, a database software company, wanted some trade show banners that they could use in a couple of different ways. They wanted a simple single banner that could be used by itself behind a [...]
Brownstone Furniture
kerntoy@comcast.net2020-06-12T11:55:31-07:00How do you design a furniture catalog that shows off a new lineup of wood finishes and textures? Of course, you start with beautiful photography. Luckily, Brownstone Furniture had David Duncan Livingston shoot all the images, so I knew the photography would be fantastic from the beginning. The front section shows the furniture in [...]
Discovery Toys
kerntoy@comcast.net2020-06-26T13:52:11-07:00How do you rebrand a line of toys that's already been very successful without losing the audience? For Discovery Toys, a direct marketing toy company, the line of toys aimed at the 3 months–3 years market segment was very successful. However, the packaging was very inconsistent up to that point. Yes, the solution would definitely [...]