“How do we raise $500,000 to help rebuild the Lowell Library? Oh, and by the way, we’ve never done anything this massive before…”

I hate to say it, but $500,000 is not a large amount when it comes to capital campaigns. But the Lowell Alumni Association hadn’t fund-raised on that scale before, so they came to me for my expertise and design guidance.

Lowell High School is one of the top public academic high schools in California with a long, rich history that dates back to the gold rush days. They regularly graduate a majority of their student body into top colleges. Lowell also happens to be my alma mater, so jumping in to help the fund raising effort was a no-brainer. The money raised would be a supplement to the rebuilding program started by the San Francisco Unified School District. It’s like the PTA chipping in on a grand scale. It’s an opportunity to update the Library for the needs of 21st century students. It’s a much needed overhaul because the Library hadn’t been touched since they moved to their current campus in 1962!

We helped them plan out the campaign and designed all the materials. Phase 1 was a big push to present to the larger donors and phase 2 was aimed at the remaining alumni base, along with parents, friends of the school, specific alumni classes, and other community colleagues. The campaign ran for a year and a little bit. At final tally, the fund raising hit about $875,000! Ground breaking has started and the new Library should be completed Fall 2020.

  • 7.5 inch square brochure inside an 8 inch square translucent envelope