Building excitement and energy for your brand always begins from the inside.
Your people are your brand ambassadors. When they’re excited to be at your company, they communicate that to everyone they come in contact with. So you have to keep your employees engaged and enthusiastic. CSAA Insurance Group does that by supporting their employees’ passions and interests. They do that by community building. They do that by creating lively and exciting work environments.
Below are a small sampling of the projects I’ve designed for CSAA Insurance Group over the years. A few things are geared towards an external audience, but most of the projects are geared towards their employees.
Internal Branding Guidelines
Community Support Programs
Environmental Graphics and Signage