How can Californians get better health care and better outcomes with a brand redesign?
One of the biggest hurdles to having good health care is that there may not be a complete picture for individual patients: vision records are here, dental is over there, medical somewhere else. And no one is talking to each other.
Connecting for Better Health’s mission is to get everyone talking and sharing data. Not only records, but information; best practices, research, ideas. Redesigning the brand updates the non-profits’ presence, both online and IRL. It began with the print collateral and presentation templates and carried through to the website. The redesign is aimed at California health care organizations who need to connect and makes joining, signing up, and attending events easy. My hope is that this helps everyone in California receive better health care. We all deserve it.