Even a successful business networking group needs great branding.
Branding that’s done really well is like a bespoke suit. It’s made only for you and fits you perfectly. And when you wear a great fitting suit, you’re brimming with confidence, ready to land that account or go on that date.
Business Growth Network is a business networking group, a chapter of BNI that meets in Piedmont. And the branding that came from the mothership was honestly… meh! And that wasn’t ever going to change.
I was a member of the group for 10 years and from the beginning, I realized that this group was unique and needed it’s own brand. So I designed their logo, website, a welcome sign, a folding brochure listing their member professions, and an invitation card members could hand out.
I’m not totally sure if the new branding made them successful. What I am sure of is that the new branding communicated to visitors that the group walked its talk on every level.