Summary

How do you design a furniture catalog that shows off a new lineup of wood finishes and textures?

Of course, you start with beautiful photography. Luckily, Brownstone Furniture had David Duncan Livingston shoot all the images, so I knew the photography would be fantastic from the beginning. The front section shows the furniture in a home setting along with smaller “catalog” type images and small paragraphs of descriptive text. The back section shows the entire line of furniture with ordering information, pricing, and fabric options. The back section also uses the new wood texture as a background and functions as a swatch sample. The catalog is printed on-demand in batches of 50 to reduce cost.